Redditors Shut Down Kellogg's Scab Hiring Site
Kellogg's wants to hire 1,400 replacement workers, instead received thousands of fake applications
For the past two months, workers at Kellogg’s have been on strike. In November, the company decided that the way to break the strike was to announce that they would hire permanent replacement workers to get production going while the strike continued.
Then in early December, a deal looked like it may have been in the works when a tentative agreement was announced. However, when that deal went to the membership, they voted it down since it did not get rid of the two-tiered wage system.
With the contract rejected, Kellogg’s decided to make a bold statement. Instead of returning to the bargaining table to hash out the remaining issues, they announced that they would be firing all 1,400 workers and replacing them. They then began the hiring process by listing the job openings online.
As the story of the company firing 1,400 union workers began to spread, Redditors on the r/antiwork subreddit hatched a devious plan. They asked everyone on the subreddit to begin applying for positions with Kellogg’s. Now you might be asking why are we highlighting a plan to take away union jobs? Well, that’s where the second part of the plan comes into action. Instead of submitting real applications, everyone was encouraged to submit fake ones and not only submit one, but continue to submit them to jam up the system. The hope was to submit so many fake applications that Kellogg’s wouldn’t be able to tell the real ones from the fake ones. To be clear, no one is being asked to scab, just to submit applications to jam up the system.
The thread, which was created by u/BloominFunions said the following:
The workers at Kellogg’s cereal plants have been striking for fair pay. Kellogg just announced they will hire 1400 permanent replacement scabs to break the strike. And they are accepting applications online!
This is your chance to apply for your dream job. Maybe you have always hoped to be a:
They don’t even hide the fact that they’re hiring scabs. From the job description:
The Unions representing Kellogg employees in these plants are on strike, and we are looking for employees to permanently replace them, joining hundreds of Kellogg salaried employees, hourly employees, and contractors to keep the lines running.
It’s time to clog their toilet of an application pipeline.
Using the job posting links above, submit an application for one or more sites. When you apply, pretend you’re a resident of one of the cities with a Kellogg strike (Omaha, Battle Creek, Lancaster or Memphis) and make up an address and phone number using the zip codes and area codes listed below. This way they can’t filter out our apps easily.
Omaha Nebraska, zip codes 68104, 68105, 68106, 68124, 68127, 68134. area code 402
Battle Creek Michigan, zip codes 49014, 49015, 49016, 49017, 49018, 49037, area code 269
Lancaster Pennsylvania, zip codes 17573, 17601, 17602, 17605, 17606, 17699, area codes 717, 223
Memphis Tennessee, zip codes 38116, 38118, 38122, 38127, 38134, area code 901
Download a sample resume from google images then upload to their application site.
Add your address, work experience and/or education if you like. Have fun with it!
It’s time for r/antiwork to make the news as a formidable fighter for the average worker. Nothing is scarier to a business than organized labor. I submitted four applications. How many did you submit?
According to users on reddit, at one point so many applications were being submitted that the site was overloaded and was unable to be accessed.
One user, black_madness21 made a Tiktok to show people the script that he created to automatically fill out the application, while others were suggesting using Microsoft Edge to fill out the application since it would remember your responses and autofill them in on future applications. Another user said that they live near one of the plants and were willing to take it a step further by going in for an interview if they were called just to waste the company’s time.
News of the grassroots campaign spread quickly with the Redditors getting a shout out from AFL-CIO President Liz Shuler on Twitter.
Kelloggs is trying to replace 1400 striking workers. Millennials & Gen Z flooded the jobs postings with fake applications and crashed the system. This is what solidary looks like. #StrikeMas #1u pic.twitter.com/OOMh3CFOX5
— Liz Shuler (@lizshuler) December 10, 2021
This campaign appears to be a consumer-driven, grassroots action that was not called for by the union representing Kellogg’s workers, BCTGM. While there are strict rules around what a union can and cannot do, those rules do not apply to unaffiliated consumers. While judges limit the ability of unions to picket outside of a workplace, online grassroots activists have appeared to find ways around the onerous NLRB rules to protest companies’ anti-union actions.
To find out more about why Kellogg’s workers are on strike check out UCOMM Live’s interview with Local 3G President Trevor Bidelman below. You can also click here to donate to their strike fund to keep these 1,400 families going through the holidays.