How to Use Hashtags
Learn how to amplify your voice on Twitter and Instagram
Social networks are becoming more and more important in people’s everyday lives. Sites like Facebook probably know more about your daily habits than most of your family. While UCOMM has reported on some of the negatives, there are also many positives. For unions and their members, sites like Twitter, Facebook, and Instagram allow us to get our message out to the larger union and progressive community even if we only have a few followers. How do you do this? Through the use of hashtags.
A hashtag is simply the number sign (#) followed by a connected word or phrase. It looks something like this: #unionstrong. Hashtags are the way that social networks sort posts so that like-minded people can see them. They are always linked, meaning that you can include multiple words or phrases, but there should be no space between them. An active hashtag will look like a link in your post.
Through the use of hashtags, people all over the world can see your opinion on a topic. Today, students from across the country are taking part in the National School Walkout. Here at UCOMM, we know what is going on at schools across the country because every picture or video they post on Twitter and Instagram is tagged with the hashtag #nationalschoolwalkout. Similarly, teachers in West Virginia, Kentucky and Oklahoma used hashtags to coordinate their recent strikes. They were able to use these tools to coordinate messages, establish meeting places, and turn their local strike into one that gained national attention.
Every tweet or Instagram post should contain at least one hashtag. On Twitter, all you need to do is start typing after the # symbol and popular hashtags will come up. For the union movement, some active hashtags include the following:
Using these hashtags will guarantee that your tweet gets seen by more than just you and a few dozen friends and if your tweet is good, it may even mean that you go viral.